Birmingham,The Stirrer, Black Country

news that matters, campaigns that count

for Birmingham, the Black Country and beyond

NEW CADBURY BOSS AVOIDS JOBS PLEDGE

08-02-2010

Cadbury factory

Cadbury’s workers will judge their new owners by their actions, not their deeds, but in her first major interview since the takeover, Kraft CEO Irene Rosenfeld has re-asserted her belief in the company’s Birmingham base – at the same time as shying away from any pledge on jobs.

In an interview with the Sunday Times, Rosenfeld said: ““Cadbury is an icon. We are not going to get rid of it. It generates enormous recognition and love and loyalty. I believe it’s a very important asset in the acquisition.”

There were also words of comfort for those concerned about the future of Bournville, with Rosenfeld adding, “I understand it is the heart and soul of the company. I have every desire of wanting to continue to make investments in the site ... and I look forward to visiting and seeing what’s under way.”

When it comes to guaranteeing job safety though, she’s more cautious – claiming that despite an £11.7bn takeoever, Kraft doesn’t know the true state of the Cadbury business: “I can make no promises on jobs because of the nature of the process here.

“We have not had an opportunity to access their books and understand what their assumptions are.

“But this acquisition is about growth. The combined company has greater potential together than apart. We’ll just need three to six months to do proper analyses.”

DISCUSS THIS ON THE STIRRER FORUM

Google

The Stirrer Forum

The Stirrer home

valid xhtml

©2006 - 2009 The Stirrer